L'Oréal Introduces a Motorized Makeup Applicator

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L’Oréal has introduced a new motorized lipstick tool designed for people with limited mobility as part of a push to make its cosmetics more inclusive. Filling Machine For Cosmetics


The French beauty giant previewed the computerized applicator, called Hapta, at the Consumer Electronics Show in Las Vegas along with a device called Brow Magic that uses augmented reality to help customers better map and define their eyebrows.

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Patrick Kulp is Adweek's senior reporter covering emerging tech.


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